At Awin, I led global creative direction and built the systems behind how creative work gets delivered, aligning teams, processes and brand across fifteen territories.
10+ years
Leading creative work across digital, consultancy and global organisations
15 territories
Aligning teams, standards and creative output across global markets
Systems & delivery
Designing workflows, automation and structured processes that support fast, consistent creative delivery
Team & structure
Building a global design team with clear ownership, shared standards and a defined way of working
Bringing structure and direction to global creative
Team & structure
Building a global design team with clear ownership, shared standards and a defined way of working
Systems & delivery
Designing workflows, automation and structured processes that support fast, consistent creative delivery
Brand & rollout
Leading global rebrands and defining how the brand is applied consistently across markets and touchpoints
Experience across industries
Affiliate Marketing
Global creative leadership, rebrands and system transformation across markets for SaaS affiliate platform
Strategic Consultancy
Corporate communication, strategic design and business development support
Digital Agency
Digital campaigns, content and social delivery across multiple clients
Commercial Strategy
Sales materials, presentation systems and structured client communication
What it’s like to work together
“Brought structure and clarity to how we work as a team. Improved collaboration, set clear direction and built a strong foundation for delivery.”
VP of Marketing
“Sets a high bar for design and brand. Ensures everything aligns with a modern, consistent identity while pushing the work forward.”
Director of Marketing
“Bridged product, UX and marketing, improving collaboration and delivery.”
VP of Product