Designing a system for scale and clarity
Workflow Automation
Designed and implemented the systems behind how creative work is requested, delivered and managed, bringing structure, visibility and consistency to a high-volume global environment.
Faster delivery of
creative work
Reduced manual
processes
Consistent output
across teams
Improved visibility
and control
A reactive and unstructured way of working
Problem statement
Creative requests lacked structure, visibility and clear timelines. Work was difficult to track, leading to delays and inconsistent output.
Unstructured intake
Requests lacked clear briefs, making work difficult to scope and deliver
No visibility
No central system to track progress, workload or priorities
Inconsistent output
Quality varied across teams due to different processes and standards
Reactive workflow
Creative operated as a response function with no defined process
SOLUTION
Bringing structure and clarity to creative delivery
Introduced a structured workflow using Asana as the core system, creating a scalable process for how creative work moves through the organisation.
Structured intake
Standardised request forms ensured all work entered with clear and consistent detail
Defined stages
Clear stages for progress, feedback and completion created a predictable workflow
Shared standards
Templates and brand checklists improved consistency and reduced revisions
Smart assignment
Tasks assigned based on skillset and request type, reducing manual coordination
Automated updates
Status changes triggered notifications, improving visibility for stakeholders
Central archive
All work stored in a searchable system with structured tagging for reuse
8 to 3
days
Turnaround time reduced across projects
Driving measurable improvements in delivery and visibility
RESULTS
The rebrand improved how the company presents itself, creating a more consistent and recognisable identity across all markets.
93%
reduction
Revision cycles reduced through clearer briefs and structured workflows
300+
per month
Creative requests managed through a single system
100%
centralised
Creative requests managed through a single system
Built for scale
The system supports ongoing growth without increasing complexity
Predictable delivery
Defined stages made timelines easier to manage across projects
Consistent output
Shared standards reduced variation across teams and regions
Clearer collaboration
Teams understood how to engage with creative, improving briefs and feedback
Establishing a scalable and reliable creative function
The system changed how creative work operates, making delivery more predictable, consistent and easier to manage across teams.
Reduced dependency
Templates and guidance enabled teams to work more independently
IMPACT
Tools
Asana
Adobe Creative Cloud
Microsoft Teams
Microsoft Office