Leading a global rebrand
Brand Transformation
Led the transition from two established brands into a single global identity, shaping how the company presents itself across markets and touchpoints.
15 markets aligned
under one brand
100% of assets
updated globally
Rolled out across
all teams and regions
Improved consistency and perception
Two brands, one business with no unified identity
Problem statement
The business operated as two separate brands across regions, each with its own identity, market presence and customer perception.
Split brand presence
zanox led in Europe, Affiliate Window in the UK, each with its own identity and market position
No shared direction
There was no unified brand system, resulting in different interpretations across regions
Inconsistent experience
Customers experienced the brand differently depending on market, reducing clarity and trust
Need for alignment
As the business evolved into a single global company, a unified identity became essential
SOLUTION
Creating a unified global brand
The focus was on bringing two established brands together into one clear and consistent identity.
Setting the visual direction
Translating business goals into a cohesive visual language that works across all markets
Translating brand into practice
Converting the identity into real, usable assets across campaigns, templates and digital touchpoints
Establishing governance
Defining how the brand is used and maintained as it scales across teams and regions
Leading implementation
Working with an external agency to turn the identity into practical, usable outputs
Building the system
Creating templates, assets and guidelines to support consistent application across channels
Managing stakeholders
Aligning teams and leadership, navigating resistance and building confidence in the new direction
RESULTS
Driving adoption, consistency and brand alignment at scale
The rebrand improved how the company presents itself, creating a more consistent and recognisable identity across all markets.
100%
adoption
All teams transitioned to the new brand
15
territories
Brand rolled out consistently across all global markets
100%
assets updated
All templates, campaigns, digital, video and event materials aligned
3
core tools
All teams trained on PowerPoint, Word and Excel templates
Unified brand presence
The company now shows up as one consistent brand across all markets and touchpoints
Shifting creative into a trusted and scalable function
Increased adoption over time
Initial resistance reduced as teams saw the value through improved outputs and campaign performance
The rebrand brought consistency, clarity and a stronger sense of identity across the organisation and its markets.
IMPACT
Stronger perception
Improved consistency created a more professional and credible external presence
Foundation for growth
The brand now supports expansion into new markets without losing consistency
Improved alignment
Teams work from a shared understanding of the brand and how it should be applied
Tools
Asana
Adobe Creative Cloud
Microsoft Teams
Microsoft Office
Foleon
Microsoft SharePoint
Figma