Scaling how teams present and sell
Commercial Enablement
Improved how commercial teams create and present materials, introducing structured templates and systems that increased speed, consistency and confidence.
1–2 hour deck
creation time
100+ pitches delivered monthly
50+ digital pages
created
Improved consistency and sales confidence
Manual creation
Decks built from scratch, increasing time and effort
Inconsistent and time-heavy pitch creation
Problem statement
Sales teams created materials manually, with no shared templates or structure. Output was inconsistent and often off brand, with heavy reliance on design.
Inconsistent output
No shared templates or standards across teams
Off-brand materials
Content varied in quality and did not align with brand
Slow turnaround
Heavy reliance on design created delays
SOLUTION
Bringing structure and consistency to commercial content
Introduced a structured system of templates and modular content tailored to different teams, markets and use cases.
Team-specific templates
Created tailored templates for new business, client services and multiple support levels
Global localisation
Adapted templates across territories to support regional teams
Digital one-pagers
Introduced Foleon pages to create trackable, flexible sales content
Audience segmentation
Developed separate templates for Enterprise, SME and Micro business needs
Modular content system
Built reusable slides and components for faster deck creation
Cross-team collaboration
Worked closely with sales and content teams to ensure materials met real business needs
1-2
hours
Deck creation reduced from full days to hours
Improving speed, consistency and output across commercial teams
Templates and structured content improved speed, consistency and output across teams.
RESULTS
100+
per month
Pitches delivered using the new system
100%
alignment
All materials aligned to brand and tone of voice
50+
pages
Digital one-pagers with built-in tracking and usage insight
Faster creation
Teams build high-quality decks in hours instead of days
Enabling faster, more consistent and confident sales delivery
Better insight
Digital content provides visibility into usage and engagement
The system changed how commercial teams create and use materials, improving both efficiency and the quality of client-facing work.
IMPACT
Stronger consistency
All materials follow a clear and unified brand standard
Reduced dependency
Less reliance on design for day-to-day materials
Increased confidence
Sales teams present with more clarity and professionalism
Tools
Asana
Adobe Creative Cloud
Microsoft Teams
Microsoft Office
Foleon
Microsoft SharePoint
Salesforce