Brand system exploration
Vela
A conceptual smart home OS brand built around energy intelligence, combining product UI design, data-forward identity and a full multi-channel campaign system.
01 - Logo System
Built to stand apart.
A flexible identity system designed for clarity across every touchpoints.
02 - COLOUR System
A system with signal.
A refined palette built to guide attention, hierarchy, and emotion.
03 - Typography
Sharp. Clear. Unmistakable.
Type choices designed for readability and brand recognition.
04 - iconography
Simple shapes. Fast recognition.
A cohesive icon language built for product, marketing and navigation.
05 - UI COMPONENTS
Designed for consistency at scale.
Reusable interface systems that keep every experience aligned.
06 - product visuals
The product, brought to life.
High-fidelity visuals designed to showcase the experience in context.
07 - Landing page
Built to convert at first glance.
Marketing pages designed to communicate value with speed and clarity.
08 - Email campaign
Messages people open.
Campaign systems designed for engagement, retention and action.
09 - DISPLAY ADVERTISING
Performance-led creative systems.
Digital advertising assets built for visibility across every format.
10 - keynote
Stories designed for the room.
Presentation systems built to simplify complex ideas with confidence.
10 - Direct mail
Physical touch-points with presence.
Printed brand experiences designed to feel intentional and memorable.
10 - EVENT BOOTH
Brands systems built for live moments.
Cohesive event assets designed to carry the identity into physical spaces.